Using Instagram to host university-wide photo challenge
Looking for a way to engage with students on the university’s Instagram account while creating a fun way to integrate social media into the university’s “Week of Welcome” activities is how the...
View ArticleIncreasing engagement with Facebook native video
Facebook native video – uploading videos to Facebook itself rather than posting YouTube video links on the social network – is creating viral success for small and huge brands alike. The K-State...
View ArticleBut first, let’s take a selfie!
K-State Open House Social Media Guide Campaign Objective: To create an exciting and relevant way for prospective students, K-State colleges, departments and programs to connect and engage in K-State...
View ArticleHashtag best practices
As the world of social media continues to change, the popularity of hashtags has proven to be less of a trend and more of a necessity. At K-State we are using hashtags to fuel social media marketing...
View ArticleK-State Twitter Basics
The university’s overall Twitter strategy gives followers a view of what’s going on at K-State right now. The @KState twitter account shares campus events, news, achievements, awards, reminders, campus...
View ArticleHow to create a Twitter content strategy
An important first step in beginning a new Twitter account is developing a Twitter content strategy. First ask yourself these questions: Define your goals for using Twitter. Who is your audience? What...
View ArticleSnapchat 101 and Best Practices
As organic reach continues to decline on traditional social media channels such as Facebook and Twitter, it is imperative to leverage the K-State brand on newer social media channels such as Snapchat....
View Article10 Questions to ask before starting a social media account
Before starting a new account or adding new channels to your social media presence give some thought to the questions and answers below. 1.) What should my college/department or unit aim to achieve...
View Article2016 Social Media Image Sizes
Facebook Image Sizes Cover photo: 851 px wide by 315 px tall Profile image: 180 px wide by 180 px tall Highlighted image: 1200 px wide by 717 px tall Shared image: 1200 px wide by 630 px tall Shared...
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