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Using Instagram to host university-wide photo challenge

Looking for a way to engage with students on the university’s Instagram account while creating a fun way to integrate social media into the university’s “Week of Welcome” activities is how the...

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Increasing engagement with Facebook native video

Facebook native video – uploading videos to Facebook itself rather than posting YouTube video links on the social network – is creating viral success for small and huge brands alike. The K-State...

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But first, let’s take a selfie!

K-State Open House Social Media Guide Campaign Objective: To create an exciting and relevant way for prospective students, K-State colleges, departments and programs to connect and engage in K-State...

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Hashtag best practices

As the world of social media continues to change, the popularity of hashtags has proven to be less of a trend and more of a necessity. At K-State we are using hashtags to fuel social media marketing...

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K-State Twitter Basics

The university’s overall Twitter strategy gives followers a view of what’s going on at K-State right now. The @KState twitter account shares campus events, news, achievements, awards, reminders, campus...

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How to create a Twitter content strategy

An important first step in beginning a new Twitter account is developing a Twitter content strategy. First ask yourself these questions: Define your goals for using Twitter. Who is your audience? What...

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Snapchat 101 and Best Practices

As organic reach continues to decline on traditional social media channels such as Facebook and Twitter, it is imperative to leverage the K-State brand on newer social media channels such as Snapchat....

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10 Questions to ask before starting a social media account

Before starting a new account or adding new channels to your social media presence give some thought to the questions and answers below. 1.) What should my college/department or unit aim to achieve...

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2016 Social Media Image Sizes

Facebook Image Sizes Cover photo: 851 px wide by 315 px tall Profile image: 180 px wide by 180 px tall Highlighted image: 1200 px wide by 717 px tall Shared image: 1200 px wide by 630 px tall Shared...

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